Britannia Yachts will set up a separate limited company for the ownership of each yacht. This company will be divided into five shares. Clients then have an option to buy one or more of these shares. Each shareholder will have a share of the independent company, which owns the Britannia 74. This share will then equate to periods of use on the yacht, totaling six weeks a year – three weeks in the Caribbean and three weeks in the Mediterranean. There is also an option to sail for more weeks by chartering the yacht. Expenses of the yacht will be subsidized by independent charter.
Each yacht will be launched in Southampton, UK. There will be a launch party and handover of the yacht provided by the Discovery Yachts Group. This will be followed by an initial crew familiarisation and yacht testing period of six weeks. During this period owners will be invited to join the yacht for a three day introduction voyage where they are encouraged to invite friends on-board for their own launch party. After this initial UK start-up period, the yacht will head to either the Mediterranean or the Caribbean depending on the season. This will then start a six year cycle that the yacht will operate to. Each season the Yacht will move from the Mediterranean to the Caribbean and back following the cruising seasons. Needless to say, owners can join the yacht on these passages across the Atlantic. The itinerary will be set at the launch of the yacht and owners will be issued with their assigned usage dates for the full period at this time.